Gillade du Ulla-Karin Berretts presentation – Best of Cannes 2020 / Världens bästa reklam?

Här hittar du länkarna som Ulla-Karin hänvisade till under sin presentation!

The look: https://downloads.ctfassets.net/oggad6svuzkv/KKij0sQvVURInX6aMuMqO/4234b208d08308ffeb5850bfbd06d622/THE_LOOK_Conversation_Guide.pdf
Future Today Tech Report 2020: https://futuretodayinstitute.com/2020-tech-trends/
Guardian article: https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3
Effectiveness ladder: https://www.warc.com/newsandopinion/opinion/how-to-use-the-creative-effectiveness-ladder/3691